An Interview with Minerva Studio, creators of

An Interview with Minerva Studio, creators of
KEYWORDS word written on wood block. KEYWORDS text on wooden table for your desing, concept.

In the ever-evolving realm of microstock photography, precision and speed are paramount. For over a decade, Luca and Massimo, recognized as Minerva Studio within the industry, have been honing their craft. Despite the joy derived from capturing and perfecting images, the duo found themselves grappling with a persistent challenge: the cumbersome task of keywording. Each stock agency imposes its unique set of guidelines, from minimum keyword counts to specific order requirements, rendering the process not just time-consuming but often frustratingly intricate.

“Frankly, it’s been a nightmare,” Luca confesses. “Especially when we’re breaking new ground with our shoots and can’t simply replicate past keywords. It’s hours of painstaking work that feels like a drain.”

The seed for a solution was planted when Luca had a lightbulb moment: “Wouldn’t it be game-changing to have an automated keywording tool? Imagine the time we’d save.” With Massimo’s genius leading the charge, the project sprang to life in October 2023. Through a series of iterative improvements and refinements, what emerged was nothing short of revolutionary—a system that surpassed the capabilities of even the most seasoned human keyworders. And in March 2024, the magic was born.

“Think about how many times you’ve snapped shots of flowers or creatures without knowing their names,” Massimo muses. “It’s happened to us countless times.” This realization hit home during a photography session in a lush natural sanctuary bursting with a kaleidoscope of wildlife and botanical wonders. Upon returning home and diving into post-production, the duo found themselves confronted with the daunting task of identifying myriad species, compounded by the necessity of translating them into English to align with stock agency requirements.

But with, everything looks like a piece of cake. “This is just the tip of the iceberg in terms of what our engine can accomplish,” Luca enthuses.

Take a look at these 2 examples:

“Besides the orchid, I had no clue what the subjects of the other photos were.”, Luca admits.
“It’s INCREDIBLE“. also comes with different features that the users can toggle:

In an era where creators harness artificial intelligence to unlock boundless creative potential,‘s users can seamlessly upload files, tailor preferences (including keyword quantity, title length, and leveraging file names for additional context), and within minutes, access a treasure trove of hundreds of meticulously indexed images primed for any platform. is not merely reshaping the stock photography industry—it’s redefining what’s possible, one click at a time.


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